UX CASE STUDY — TRANSIT — 2025
FLYING LAP
YEAR
PLATFORM
DISCIPLINE
TERRITORY
“How might we create a solution that makes NYC public transit less stressful, guiding commuters with timely notifications and route options to ensure they reach their destination smoothly and efficiently?”
01 — INTRODUCTION
TRANSFORMING THE COMMUTE
This app aims to ease the challenges of transit by providing timely alerts and smart route adjustments, helping riders navigate their commute with confidence and efficiency, no matter where they're headed.
02 — DEFINE
MEET THE CLIENTS
Our design process centers on real clients with distinct commuting needs. Tardy Tommy — the platform runner — commutes between Jersey City and NYC daily and knows the routes by heart, yet still struggles to pick the fastest among many. Giddy Gabrielle — the out-of-towner — visits from upstate NY and finds the system disorienting. Their experiences drive every design decision.
03 — DESIGN
TIMELY, NOT NOISY
The interface pairs proactive notifications with calm, glanceable route options — surfacing the fastest path at the moment of decision, not a minute after it.
