UX CASE STUDY — TRAVEL — 2024
PACK AT LAST
UX RESEARCHMOBILEPROTOTYPING
2024
YEAR
MOBILE APP
PLATFORM
UX RESEARCH
DISCIPLINE
TRAVEL
DOMAIN
“How can we create a solution that alleviates the stress of last-minute packing and helps travelers feel more organized and in control?”
01 — PROBLEM
THE CHAOS OF THE LAST MINUTE
Late packers know the spiral: the night before a flight, the suitcase open, the mind blank. The study maps how procrastination compounds into stress, and how structure — not willpower — breaks the loop.
02 — SOLUTION
ORGANIZED, IN CONTROL
A packing companion that builds the list before you think to — from trip length, destination weather, and what you forgot last time.